About Us
Our Story
goolai.co was built to make getting fresh produce as easy as craving your next meal.
We saw how the process can be confusing, wasteful, and unpredictable — from not knowing what goes into your food to dealing with unreliable supplies and unclear pricing.
So, we created a smarter way — a guided, transparent, and nurturing platform that brings freshness closer to homes and small businesses.
Our Mission
To make food access clear, easy, and helpful — empowering every Filipino household to enjoy meals made from freshly harvested produce.
Our Vision
- Empower Filipinos to cook better by making produce access easier, more transparent, and more helpful.
- Give households and MSMEs a reliable, tech-driven path from farm to table.
- Improve farm incomes and minimize waste through demand-aligned fulfillment.
Our Brand Essence
Core Challenge Addressed
Consumers don't know what goes into meals; supply is unreliable, wasteful, and non-transparent.
Promise
Harvest today, delivered tomorrow — clear, easy, and helpful.
Our Core Values
Efficiency
We simplify how food reaches your kitchen.
Transparency
Every price, quantity, and step is clear.
Sustainability
Reducing waste through smarter sourcing.
Community
Supporting farmers and empowering homes.
At goolai.co, we care for what nourishes you.